But amongst all these emotions and plans, the most important thing is a little person who is coming into the world. Our day, our thoughts, and our care start to revolve around him or her. Every parent wants the best for their child. It’s a slogan, but also the greatest truth. Once we become parents, we start making choices that influence not only us, but also our children.
We start reading labels, ingredients lists, we start considering, comparing. We become the masters of research: the best pram, the safest car seat, the gentlest nappies, certified food jars, eco-cotton clothes. We also want for the baby care products we use to be the best and the most ecological.